First Corporate Identity Assignment

For my first corporate identity assignment I was asked to redesign the label for a real brand of beer and write a small report on it. I chose Coopers Brewery Original Pale Ale from the list I was given. I decided very early on that I'd keep the colour of the original label but make the design very Australian. I needed to create several different label designs before I could get to work on my final design, which ended up being shaped like a Koalas head. This assignment taught me more about creating something designed to appeal to certain groups.